Lawyer Search Engine Marketing

While the principles of Internet marketing are the same for law firms targeting a national audience, at The Injury Guide we specialize in helping lawyers drive targeted, local traffic to their sites. Specifically we specialize in SEO for Lawyers.

Internet Marketing: A Proven, Powerful Marketing Medium

Internet marketing is one of the most powerful forms of marketing now available for lawyers interested in attracting new customers. Its low cost of entry and targeted marketing capabilities makes it one of the most effective marketing mediums available today.

Dynamic Marketing Results

At The Injury Guide we believe that search engine optimization (SEO) and Pay-Per-Click (PPC) advertising are the two Internet marketing strategies that are most effective in driving local targeted traffic to attorney’s websites. Both SEO and PPC utilize leading search engines, such as Google and Yahoo, which now direct and control as much as 85 percent of all traffic on the Internet.[1] 

Here are four important reasons why these two forms are Internet marketing must be considered:

• People are looking online for local products and services. In a survey of nearly 4,000 U.S. consumers conducted by The Kelsey Group and BizRate.com, 74 percent of the survey respondents said that they conduct local searches online.[2] The survey also revealed that, on average, 27 percent of the total amount of online searching conducted by U.S. consumers is for local listings.[3]

• Local online searching is on the rise. According to The Kelsey Group, annual local search volume could exceed 20 billion searches in 2006.[4]

• Other popular, local advertising venues are losing their value. In a recent report, The Kelsey Group revealed that 36 percent of consumers said they used print Yellow Pages for local shopping. This figure represents a significant decrease from 2003, when 51 percent of the survey respondents reported using the Yellow Pages.[5]

• Business owners now rely on the Internet for research. When business owners were asked what methods they would use to research business-to-business buying decisions, 93.2 percent indicated that they would go online to research their purchases.[6] The study also revealed that 63.9 percent of the business owners said that they would begin the research process using a search engine rather than a manufacturer’s site or information portals.[7] 

A Close-up Look at SEO and PPC

One of the most compelling advantages search-engine marketing offers is fundamental to growth and profit: Your law firm is simply in the right place at the right time, in front of potential customers at the precise time that they want learn more about your products and services or, better yet, make a purchase.

Learn More About Lawyer Search Engine Marketing

 
Receiving high rankings for your business in the natural or organic listings of the major search companies offers many advantages not available with other forms of marketing, both online and offline. For more information about how your law firm can benefit from this innovative marketing strategy, please request to speak with our Internet marketing specialist by filling out our contact form.

Learn More About Pay Per Click (PPC) for Law Firms

Implementing a PPC campaign is both affordable and immediate. Unlike SEO, you can be listed on the first page of the major search engines within 24 to 48 hours with PPC. To learn more about the advantages of PPC, please request to speak with our Internet marketing specialist by filling out our contact form.

The Injury Guide: A Leading Expert in Search Engine Marketing for Lawyers

At The Injury Guide we understand the importance of driving traffic to your website in order to build your local customer base and achieve your goals and objectives.

We don’t build websites, we don’t provide hosting services, we get you results through high rankings in the search engines.

If you are serious about obtaining #1 rankings for competitive keyword phrases, contact the Lawyer Internet marketing experts at The Injury Guide today.

Click here to fill out our contact form